Shippers demand innovation from their favourite 3PLs, but will they pay for it?

By Gavin van Marle

Freight service providers are trapped in a classic Catch-22 situation with their major clients, who expect more innovation from their logistics suppliers but frequently fail to pay for it. That was the major conclusion from a recent “voice of the customer” survey, conducted by supply chain community SCM World, of hundreds of multinationals’ transport and supply chain managers on their use of third-party logistics providers.