CMA CGM Group has launched Aquaviva, a new generation of containers which allows for the safe carriage of live lobsters in their original water in conditions maintaining their natural habitat. The development of this global innovation relies on CMA CGM’s Reefer expertise and the INNOPURE® technology, developed by EMYG Environnement & Aquaculture of Marseilles, France.

Previously, lobsters were carried either frozen at sea or alive and on ice by airfreight. With the new AQUAVIVA container, they can now travel by sea in optimal conditions maintaining their natural habitat. This mode of transport replicates lobsters’ natural living conditions, guarantees optimum water temperature during transportation, and preserves the water’s oxygen level and quality. Lobsters are carried in optimal conditions during the entire transport process from fishing area until arrival at wholesalers or restaurants. This guarantees first-day freshness and quality even after a long period of storage and transportation.

Aquaviva container are the result of four years of research and development between CMA CGM Reefer teams and EMYG Environnement & Aquaculture, a company specialized in water purification and filtration, and offers a unique solution in the transportation of live lobsters. Initial markets will be North America and Europe. Collaboration will continue to allow maritime transportation of other live seafoods.

CMA CGM offers customized transport solutions with competitive transit times for all kind of goods: citrus fruits, seafood, temperature sensitive products. The Group relies on a 200,000 strong Reefer container fleet of the latest generation.