Emirates, the largest airline in the Middle East, announced the appointment of Savio Pires to the position of Sales Manager for Western Canada.

In his new role at Emirates, Mr. Pires will be responsible for the airline’s sales operations in Western Canada and will work closely with Emirates’ Canadian office in Toronto to facilitate local partnerships and initiatives.

Mr. Pires is Emirates’ first Sales Manager in Western Canada – a position that comes after the airline announced that, in an effort to increase its presence in the region, it had signed an interline agreement with WestJet on September 29, 2011. The company will also launch a new daily service, scheduled to begin on March 1, from Seattle’s Tacoma International Airport.

Having enjoyed a well-rounded career in travel – with experience in the airline, cruise, tour and online consumer travel industries, Mr. Pires has spent the last few years as a multi-national airline sales manager.