“Reliable. Efficient. Effective. Get it there with the Port of Halifax.” That’s the message Port of Halifax is spreading to existing and potential containerized cargo customers with a new, dedicated containerized cargo website.
HalifaxGetsItThere.com, the port’s new containerized-cargo-focused website, provides customers with tools such as the Transit Time Calculator to enter the origin, destination and inland transportation mode of their goods to determine the total transit time for their imports via Port of Halifax.
“Our clients need to understand that there is a point at which it simply makes more sense to ship all-water to the East Coast from origins in Asia. HalifaxGetsItThere.com clearly demonstrates this value proposition,” said Tim Harrington, Vice-President of Sales for NYK Container Line (Canada) Inc. “We encourage cargo owners and their agents to use the website so they can determine for themselves the most reliable and efficient routing for their cargo.”
While it may seem quicker to route all Asian cargo through the West Coast, port congestion, terminal and rail dwell, and inland rail or truck haul are all factors that eat away at any initial on-the-water time savings. Using the Route Maps and Transit Time Calculator tools on the website, visitors can gain a clearer understanding of the links in their own supply chains.
“We believe that HalifaxGetsItThere.com really cuts to the chase in terms of what the Port of Halifax can do for its customers,” said Halifax Port Authority President and CEO, Karen Oldfield. “We’re reaching out to shippers with a message that
resonates with them: we can save you time and money. HalifaxGetsItThere.com shows them how.”
This website, supported by a digital and print ad campaign, is one element of the port’s cargo strategy to connect with cargo owners, shipping lines and third-party logistics providers.