New brand promotes company as total logistics solutions provider
The National Shipping Company of Saudi Arabia (NSCSA) marked its evolution into a global force by launching its new brand, Bahri, at an event at the Ritz-Carlton, Riyadh, Saudi Arabia, on April 15.
From the NSCSA’s humble beginning in 1979 as a national carrier, the Bahri brand now represents an organization that is one of the largest shipping conglomerates in the world with a keen understanding of diverse client needs in many markets.
“Our new brand reflects the nature of our organization – we are adaptive. The business landscape is changing at a tumultuous pace and requires nothing short of reinventing ourselves to be agile and responsive to the critical needs of our stakeholders in the national, regional and global arena. Today, as Bahri, we can proudly say that we do not only excel in marine transportation alone, but that we are realizing NSCSA’s dream to be a total logistics solutions provider,” said Saleh Al Jasser, Bahri’s CEO.
Bahri has expanded and diversified to include business sectors that span across oil and gas, chemicals, general cargo, dry bulk, and ship management. Bahri’s new brand will also be bolstered by a new and improved online presence. Presently, Bahri owns and operates 19 chemical tankers, 17 VLCCs and 4 general/ro-ro ships, with new-builds to join the fleet between 2012 and 2014. Bahri is one of the top 10 VLCC owners in the world.
“The developing demand around the world necessitates more responsive delivery. New requirements need innovations to match. Bahri today is a much larger and more able business than when we started and we plan on holding our course and staying true to these values while simultaneously assisting in the achievement of our nation’s goals,” says Mr. Al-Rubaian, Bahri’s Chairman.